If you’ve ever done sales, you realize you probably should have paid more attention in psychology class. Sales is as much a science as it is an art, and understanding how and what makes people tick is incredibly important in the process. You also know that time is important too. You have a small window to catch people where they’re ready to make the right decision right then. 

As we’ve seen AI evolve over the years, and increasingly so in recent years, we know that it can be an amazing tool. But can it ever replace the human element in the sales process? As big of fans as we are of AI and technology, we still see how amazing and magical the human element is.

Artificial intelligence can never fully replace the human interaction and connection that happens in a sales conversation and subsequent transaction. However, what it CAN do is make the process go smoother and faster. AI can open doors for faster answers to questions around plans, more accuracy around that information, and better comparisons of plans. All of this allows the salesperson and the customer to have better peace of mind in knowing their options and understanding their options. 

Tools like Sensentia are ones that allow AI to work alongside the human element, making humans operate more efficiently and more effectively. The result is a better experience for everyone involved in an industry where shopping for health plans feels more confusing than doing your own taxes! Instead, we are leveraging AI to support humans, allowing them to work optimally with more clarity. 

Could AI ever replace sales? Sure, we’re getting closer on providing simple transactional experiences that give customers the basics. But, for those situations where there’s any sort of “unique” element to the mix, we know how valuable humans are, and AI can never replace that person to person interaction. Instead, we should be looking for solutions to make our human sales teams operate better than ever before, and we’ve done that with Sensentia.