If you’ve ever done health insurance sales, you realize you probably should have paid more attention in psychology class. Sales is as much an art as it is a science and understanding your consumers “buying decisions” is important in the process. You also know that timing is important too. Enrollment periods are short, and you have a small window to catch people where they’re ready to make the right decision. Your messaging needs to be impactful at letting the prospective member know you’ve listened and are aligned with their goals and your plan recommendation meets their needs.
As we’ve seen AI evolve over the years, and increasingly so in recent years with Generative AI, we know that it can be an amazing tool. But with each technology there are limitations as it evolves and appropriate and inappropriate applications for each situation.
Generative AI has challenges, some of these are called drift, hallucination, and probability-based factoring. If your goal is to speed up your agents ‘selling capacity, improve accuracy, and to make them more efficient, then effective Generative AI solutions alone may be inappropriate for this.
Given agents must be licensed and any recommendations must be factual, and all your sales calls are recorded and supplied to regulatory agencies for review when complaints occur, a Generative solution providing information to your agents based on probability of correctness, rather than absolute correctness, may be an inappropriate application of technology.
We recognize the challenge of raising hundreds of agents and getting them through compliance training and product training, and even getting them licensed to meet business cycle demands. By the time they hit the phones or chat queues they are so packed with information that it’s hard for them to apply it.
We built our benefit engine to remove the cognitive load off agents for plan/benefit research and allow them to connect with their customer. Instead of relying on simply generative AI, we’ve gone deeper, incorporating AI with natural language processing and machine learning to provide an AI solution that is accurate and not just full of fluffy buzzwords.
Sensentia has been working with AI for well over 12 years, and we have separated the fact from fiction, and removed the “hype” to develop a truly remarkable solution for sales teams. We use a combination of AI and machine learning to model Carrier benefits and create an electronic AI-fueled Benefit Engine. This benefit engine provides instantaneous answers to any plan, benefit, coverage, or cost question asked by your agents with legal liability level accuracy of response for all plans they sell simultaneously. We also provide meticulously crafted UIs specifically customized by sales experts, for sales experts, to ensure the plan presentations are logical and compliant providing an overall increase in conversion rate and plan suitability matches.
The result of the combination equates to both an increase in the volume of sales generated per agent, and an increase in overall conversion rate on a lead to sale basis. In addition, our solution allows agents to obtain information so quickly that we can generally cut 30% or more talk time from your calls saving contact centers millions in handle time and allowing the highest performing agents to take more calls than ever.
If you’re looking for sales tools that can revolutionize your business and improve your selling capacity, while saving your company money, look no further. Sensentia has experts that have been running DTC channels for well over 20 years that know the business end to end. We have the expertise to help you succeed.
Be a sales superhero and see what we can offer. We have cutting-edge solutions for self-service sales, as well as agent facing solutions. You won’t be disappointed!
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