As technology has progressed through the centuries, more and more tasks have been automated—that is, more work that previously was performed by humans is now being performed by machines. We’ve had such success in this endeavor that we often take it for granted, but automation is not a given. Innovation requires a thorough understanding of the task, how it is currently performed by a human, and how a machine could perform it, if possible.
The way humans and machines do work is very different. Machines are good at repeating operations a truly astounding number of times, while humans are good at solving novel problems. Machines can handle complicated tasks, but they must be designed to do so by a human (for now at least). In situations where there can be a wide variety of unpredictable challenges, it is simply not possible to design for them all.
So, by and large, jobs where the tasks are predictable can be automated, like fabricating and assembling automobiles, and jobs where the tasks are unpredictable cannot be automated, like performing exploratory surgery or training horses. Does this mean that technology has nothing to offer the surgeon, horse trainer or customer service rep? Of course not! Rather than attempting to design for every possible situation, if we design machines that are appropriate for a majority of the situations a worker will face, we will greatly improve their productivity, while relying on the abilities of the individual to handle the unforeseen. Luckily, there’s a word for such a machine, intended for use by humans: a tool.
At Sensentia, this ancient understanding of the relationship between humans and machines is what directs our innovation. Our technology is developed not to replace humans, but to help them perform even better, by giving them the best possible tools for the job.
About the Author
Nick Farmer is a manager of the Knowledge Engineering team at Sensentia. Nick’s background in linguistics serves as a foundation for programming and natural language inquiries. In his spare time he can be found restoring his Edwardian era home or creating constructed languages for popular science fiction TV shows such as Star Trek and The Expanse.
Share this article
Related articles

The Right Mindset to Kick Off Successful Customer Service in the New Year
Customer service reps have been training and preparing. We’ve scaled up our teams in preparation for this influx of calls and the deluge of questions. It happens year after year, and yet somehow, we still hold our breath in anticipation for the start.

Turn Lackluster Enrollments Into Huge Opportunities
There’s a temptation to relax for a little bit and take the foot off the gas pedal. We get that! It can feel good to take a breath. However, now is actually a great time to maximize your lackluster season because it’s all fresh. Make sure you debrief from the sales season so you can document everything before you forget. Yes, KPIs and metrics are going to be part of the conversation, but get intel from your team so that you have the intangible information around how the sales season went.

Transparency in Coverage: Veterans in Transparency
What makes our solutions different is the ability to calculate (i.e. results are correct and not estimated based on past member claims) a member’s out-of-pocket cost based on the their specific plan’s coverage and benefits for their services, their up-to-date accumulators (financial and previous utilization) and finally the provider’s negotiated rates for the services.

The Right Mindset to Kick Off Successful Customer Service in the New Year
Customer service reps have been training and preparing. We’ve scaled up our teams in preparation for this influx of calls and the deluge of questions. It happens year after year, and yet somehow, we still hold our breath in anticipation for the start.

Turn Lackluster Enrollments Into Huge Opportunities
There’s a temptation to relax for a little bit and take the foot off the gas pedal. We get that! It can feel good to take a breath. However, now is actually a great time to maximize your lackluster season because it’s all fresh. Make sure you debrief from the sales season so you can document everything before you forget. Yes, KPIs and metrics are going to be part of the conversation, but get intel from your team so that you have the intangible information around how the sales season went.